Your Growth Partner in Montreal

Ignite your Growth

The rules change every time you level up

You’ve proven the product works. Now it’s time to build the infrastructure that gets you there. We help B2B companies redesign their GTM, shape their new revenue engine build scalable playbooks — and we lead the transition as your Fractional CRO or VP Sales.

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Two business professionals collaborating over a table with documents and a laptop in a bright office.

For B2B Tech Companies at Inflection Points

We partner with leadership teams to diagnose what is no longer working, redesign the revenue model, and lead the new sales motion required for the next stage of growth until it flies on its own.

Growth creates complexity.

The motion that drove early traction often breaks under new scale, new markets, or new expectations.

You may be expanding into unfamiliar territory. Launching a new offering. Integrating acquisitions. Or simply trying to regain momentum.

You are not fixing something broken. You are navigating a transition: Your model, process, or team alignment no longer fits your scale. We work alongside you to redesign your sales architecture, strengthen team alignment, and build the infrastructure required for measurable, repeatable growth.

Industries we serve:

  • B2B SaaS
  • Tech Hardware & Services
  • Coporate Audio/Visual
  • Manufacturing

Does this sound Familiar ?

These are not isolated problems. They are symptoms telling you it is time to rebuild your sales motion.

MILESTONE achievement

You have reached a new revenue threshold. You also understand rules are different now and you need to evolve again.

Key Challenges:

  • Founder is back in every important deal
  • New customers seem to be more demanding
  • Every deal feels custom: no repeatable process
  • Your tools are breaking: CRM sits empty or unused
  • You are spending more time managing vs selling
  • New hires struggle or flame out

Revenue plateau OR stagnation

You got this far, but you realize that what worked before isn’t working anymore. Time to revisit your recipe for success.

Key Challenges:

  • Growth rate is declining — or even flatting out
  • Most of the “easy” customers are tapped out
  • Referrals dried up, there is no clear path to growth
  • Pipeline looks full but deals keep slipping
  • Team is working hard but missing quota
  • CRM full of data but leads still get lost

market
EXPANSION

You are planning to expand. New market, new product line, or new customer segment — no playbook exists.

Key Challenges:

  • Current sales motion does not fit the new segment
  • Tools that worked for your core market will not scale
  • Every new deal requires a custom approach
  • Team is equipped for the current market, not the new
  • You don’t know who to hire for this new motion
  • You’re burning cash on trial-and-error

How We Engage

Three ways to work with us
Strategic Advisory

Strategic guidance, when you need outside perspective on critical decisions. Coaching, CRO for a week, Participation to Board Meetings or Strategy sessions …

Fractional Sales / Rev Leader

Our core Offering. We act as your on-demand CRO/VP Sales — embedded, strategic, and operational. You get VP-level expertise without the full-time cost.

Operational Projects

Well-define scope with clear deliverables, typically short-term. CRM rebuild, market entry planning & execution, sales foundation redesign …

Explore How We Work

Specialized Expertise

Purpose-built solutions for specific growth challenges.

Microsoft Marketplace

Get access to 16K+ Microsoft sellers & 420K+ Resellers, and unleash your Enterprise sales potential. In partnership with WeTransact. Learn more here.

AI-Powered Sales Capacity

Leverage our Agents to augment your team and build Sales, Outreach and Customer Success capacity In partnership with FluvioAI. Learn more here.

International Expertise

Expand your reach into European markets via our multicultural expertise. In partnership with Becoming Elsewhere. Learn more here.

You don’t need another strategy deck. You need someone who can lead & execute.

20 years building and leading B2B sales organizations from the ground up — across SaaS, enterprise IT, AV, and complex solution sales. Erwan founded IgniteUP to bring that hard-earned experience directly to founders navigating the same inflection points he’s lived through.

  • “I co-founded Sportribes with Erwan. He brought structure to chaos without killing the energy that makes a startup worth building. If I were a founder trying to grow, he’s exactly who I’d want in my corner.”
    Gauthier Poiret
    CRO & CMO, Tokidos
  • “In business, Erwan is a straight talker who delivers on his commitments. Shrewd and insightful, he earns trust and brings great company to every collaboration. If you want results, get an Erwan.”
    Simon Hunt
    CMO on demand

Our Growth Ecosystem

Ready to Accelerate ?

Partner with IgniteUP and get strategic clarity,
sales momentum, and scalable execution.
Book your Appointment