You don’t need another strategy deck. You need someone who can lead & execute.
Most founders hit a ceiling not because of their product, but because of how they go to market. IgniteUP closes that gap — with fractional leadership, senior expertise, hands-on execution that actually works for your size of business.
Founder, Fractional CRO
Meet our Leader
Erwan didn’t start IgniteUP because he had it all figured out. He started it because he’d spent years figuring things out in rough conditions.
He’s led businesses across continents, built a startup from scratch, and spent seven years running a business unit — taking it from inception to $7.5M while building the car at 100km/h on the highway. Customers to keep, fires to fight, a team to grow, and a strategy to hold together, all at once. No playbook. Just the discipline to ask the right questions and the drive to find answers that actually worked.
What he kept seeing, across all of it, was the same pattern: great founders, strong products, real ambition — but no clear path to market. That’s the gap IgniteUP was built to close. Erwan brings the strategic clarity to see the problem, and the operational experience to actually fix it.
” In my experience, Erwan is a highly strategic leader with a proven-ability in motivating teams and scaling businesses. He was a key contributor to Ricoh’s global AV success, and I believe other organizations would benefit greatly from his leadership.”
Edward Hamilton, VP Business Integration, Ricoh Europe
“I co-founded Sportribes with Erwan, and what struck most is how he operated when things weren’t going our way — which, as any startup founder knows, is most of the time. He never panicked. He’d step back, ask the right questions and find a path forward. He brought structure to chaos without killing the energy that makes a startup worth building. If I were a founder trying to grow, he’s exactly who I’d want in my corner.”
Gauthier Poiret, CRO & CMO, Tokidos – ex- Cossette, Dicom, Golf Avenue, Connect&Go
” In business, Erwan is a straight talker who delivers on his commitments. Shrewd and insightful, he earns trust and brings great company to every collaboration. If you want results, get an Erwan”
Simon Hunt, CMO on demand – ex Simply AI , vPOD, Condeco, Regus
They trust us
What we stand for
To empower businesses to thrive in a complex digital world by delivering clarity, actionable insights, and growth-focused solutions.
Adaptability
Staying flexible in an ever-changing business landscape.
Curiosity
Constantly learning, experimenting, and challenging assumptions.
Integrity
Doing the right thing, even when no one is watching.
Impact
Focusing on outcomes that truly move the needle.
Collaboration
Building strong partnerships internally and externally to achieve more together.